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BTO 2021 - BE TRAVEL ONLIFE
Mercoledì 24 novembre 2021
Opening Day


Banner Opening Day 2021
 09:30
 10:00
 11:00
 12:00
 14:30
 15:30
 16:15
 16:50
In English

Blending technology, innovation and co-design for smarter destinations

How can digital solutions improve destinations and the visitor experience?
Three key words are: digital, data and community engagement.
Through…..

Edoardo Colombo Esperto di innovazione specializzato nella trasformazione digitale del turismo per la Pubblica Amministrazione e per le imprese
Emma Taveri Coordinatrice 'Destination', Comitato Scientifico BTO; Assessore al Turismo, Comune di Brindisi; CVO, Destination Makers
Misa Labarile European Commission
Dolores Ordoñez Smart Tourism track, Intelligent Cities Challenge, European Commission
Patrick Torrent Agència Catalana de Turisme
REWIND
  • youtube
 17:25
 18:00
 18:30
 18:35

BTO 2021 - BE TRAVEL ONLIFE
Giovedì 25 novembre 2021
Digital Strategy & Innovation


Banner Digital 2021
 09:00

Guide to Open Data in tourism: what they are, what they are for, how they are used

Open data and linked data: let’s clear things up a bit with Ilaria Vitellio and Giorgia Lodi, technologists and experts in…..

Rodolfo Baggio Università Bocconi
Ilaria Vitellio Cityopensource
Giorgia Lodi Istituto di Scienze e Tecnologie della Cognizione del CNR
Sara Dolnicar The University of Queensland
REWIND
  • youtube
 10:00
 11:00
 12:00

Italian SMEs in tourism, overcoming frictions and the digital gap: services of the 4.0 era

The pandemic has accelerated the digitization processes of small and medium-sized enterprises directly or indirectly connected to tourism, and has accelerated…..

Giulia Eremita BTO 2021
Antonio Romeo Dintec
Domenico Colucci Nextome
Marika Mazzi Boém X23 Srl
Giulia Foconi Punto Impresa Digitale CCIAA Firenze
Giacomo Porcile SpiaggiaTI
Sara Goretti Cantine Goretti
Anna Galleano Punto Impresa Digitale, Camera di Commercio di Genova
REWIND
  • youtube

Frictionless Privacy: GDPR, Cookies and Cybersecurity

How to manage and work with user and customer data and information for your marketing and business activities…

Edoardo Colombo Esperto di innovazione specializzato nella trasformazione digitale del turismo per la Pubblica Amministrazione e per le imprese
Antonio Procopio Digital-Hub
Chiara Leoni Avvocato IT & Data Protection
Deborah Bianchi Avvocato
REWIND
  • youtube
 14:00
 15:00
 16:00
 16:00
 17:00

BTO 2021 - BE TRAVEL ONLIFE
Venerdì 26 novembre 2021
Destination


Banner Destination 2021
 09:00

The training of local communities as a key element in the sustainable development of destinations

Nell’attuale panorama turistico i modelli di competitività della destinazione turistica assumono una connotazione sempre più olistica e inclusiva, orientata alla crescente…..

Enrica Lemmi Accademia del Turismo - Fondazione Campus di Lucca
Susanna Mensitieri Master Turismo e Territorio - Luiss
Michele Sambaldi Pellicano Hotels
Massimiliano Vavassori Relazioni istituzionali e Centri Studi, Touring Club Italiano
REWIND
  • youtube
 10:00

Sustainable destinations: from co-design to digital tools for the promotion and sustainable development of the territory

The enhancement of tourist destinations in a digital key: from promotion to Open/Big/Smart data as fundamental elements in the monitoring and…..

Cecilia Del Re Comune di Firenze
Alessandro Monti Fondazione per la Ricerca e l'Innovazione
Davide Bruno Regione Toscana
Angelika Sauermost Région Occitanie
Roberto Ciappi Comune di San Casciano in Val di Pesa
Federico Ignesti Comune di Scarperia e San Piero
Tommaso Triberti Città Metropolitana di Firenze
Paolo Pomponi Comune di Montaione
REWIND
  • youtube
 11:00

From Icelandverse to Milanese neighborhoods: destination marketing evolves with the world

Two best practices of destination marketing, one international and one Italian, compared. Iceland and Milan show us how to differentiate ourselves…..

Emma Taveri Coordinatrice 'Destination', Comitato Scientifico BTO; Assessore al Turismo, Comune di Brindisi; CVO, Destination Makers
Marco Minicucci Milano & Partners
Sveinn Birkir Björnsson Business Iceland
REWIND
  • youtube
 12:00

Small Italian villages between conservation and innovation for a more sustainable tourist offer

Small Italian villages can be a great opportunity to relaunch Italy’s heritage and attractiveness.
Covid-19 has accentuated the interest of…..

Ottavia Ricci Ministro Dario Franceschini
Carmen Bizzarri European University of Rome
Mauro Vanni Civica srl
Federico Balocchi Comune di Santa Fiora
Giancarlo Dell’Orco Destination Manager
Roberto Micera CNR ISMED
Felice Casucci Regione Campania
REWIND
  • youtube
 14:00

The comeback of tourism in world heritage sites at the time of the pandemic: Critical issues and solutions for sustainable management

World Heritage sites have always been great attractors.
In this phase of the comeback of tourism, what tools or solutions can…..

Cecilia Del Re Comune di Firenze
Matteo Rosati Culture unit- UNESCO Regional Bureau for Science and Culture in Europe
Alessandro Monti Fondazione per la Ricerca e l'Innovazione
Carlo Francini Comune di Firenze
Davide Bruno Regione Toscana
Stjepan Cavar City of Dubrovnik Development Agency
Angelika Sauermost Région Occitanie
Peter Debrine UNESCO & Senior Consultant and Sustainable Tourism Expert
REWIND
  • youtube

Digital ecosystems at the service of destinations. The functions, models and applications in use in the Italian regions

Collaborative platforms, tourist portals, data intelligence systems and services for operators and tourists: we will be taking stock of the evolutions…..

Francesco Palumbo Fondazione Sistema Toscana
Stefan Marchioro Regione Veneto
Sabrina Pesarini Trentino Marketing
Costanza Giovannini Fondazione Sistema Toscana
Bianca Bronzino ARET Pugliapromozione
REWIND
  • youtube
 16:00
 16:00
 17:00

Destinations for M.I.C.E. | Meetings-Incentives-Conferences-Events: What will this sector be like after the pandemic? New opportunities for the relaunching of the South

 ..

Alessia Di Raimondo Humans of MICE
Giovanna Lucherini Convention Bureau Napoli
Carlotta Ferrari Destination Florence CVB
Giulio Gambardella Campi Flegrei Active
Ester Tamasi Italia Malta Tourism Authority / Conventions Malta
Luca Vernengo MPI Italia Chapter
REWIND
  • youtube

BTO 2021 - BE TRAVEL ONLIFE
Lunedì 29 novembre 2021
Food & Wine


Banner Food 2021
 09:00

Food and wine tourism and destinations: strategies and new projects

Food and wine tourism plays an increasingly important role in people’s motivations for traveling.
As demand grows, the organization of an…..

Roberta Milano Esperta di Marketing e Comunicazione Turistica
Bruno Bertero PromoTurismoFVG
Luca Scandale Puglia Promozione
Emanuele Burioni Emilia Romagna Region tourist board
Stefania Saccardi Regione Toscana
REWIND
  • youtube
 10:00

It’s easy to say wine tourism

Wine tourism is growing all over the world. In addition to historical areas, France for example, new destinations are forcing their…..

Carlo Vischi Postalmarket
Giovanni Verreschi ETT
Luca Piscitello PromoFirenze
Helmuth Köcher Merano Wine Festival
Alessandro Martini Fondazione Marca Treviso/OGD Città d'Arte e Ville Venete del Territorio Trevigiano
Giuseppe Costa Costa Edutainment SpA
Stefano Cinelli Colombini Consorzio del Vino Brunello di Montalcino
REWIND
  • youtube
 11:00
 12:00
 14:00

Pizza Destination. From food of the people to Unesco Heritage. The pasta disc that moves the world from social media to storytelling

Pizza, social media and food destination, that is, when the most popular food in the world moves thousands of people, becoming…..

Fabrizio Todisco Consulente ed esperto di marketing per il turismo
Alessandro Condurro L'antica pizzeria da Michele in the world
Luciano Pignataro 50 Top Pizza
Marzia Buzzanca Hofstätter Garten
Pier Luigi Petrillo UNESCO ICH
REWIND
  • youtube
 16:00
 16:00

Communication: new formats, new values, new audiences

Innovation is not synonymous with technology.
First of all, innovating in communication means having new ideas and then experimenting with new…..

Roberta Milano Esperta di Marketing e Comunicazione Turistica
Carlo Mangini Consorzio Parmigiano Reggiano
Maria Grazia Tuttocuore Monaco Government Tourist Office, New York
Simone Bonini Gambero Rosso
REWIND
  • youtube
 17:00

BTO 2021 - BE TRAVEL ONLIFE
Martedì 30 novembre 2021
Hospitality


Banner Hospitality 2021
 09:00
 10:00
 11:00
 12:00

“Squid Game” Hotel Strategies A survival strategy game

After a few years of real boredom in terms of marketing and revenue strategies in the hotel sector, the period of…..

Silvia Moggia Consulente strategie Marketing, Hospitality e Destination
Varner Ferrato Hotel Miramonti Torino
Nicola Zoppi Mind Lab Hotel
Lorenzo Vidoni Urban Homy Group
Armando Travaglini Digital Marketing Turistico
REWIND
  • youtube
 14:00

SCAry Bookings: The great chaos of electronic payments in the hospitality sector

We thought that in the world of hotel reservations there had been a turning point for acquiring greater security and instead,…..

Silvia Moggia Consulente strategie Marketing, Hospitality e Destination
Nicola Zoppi Mind Lab Hotel
Alessandro Bartolucci BeSafe Group srl
Alessandro Massimo Nucara Federalberghi
Andrea Romanelli Hotel La Pace, Pisa
Alfredo Passeri Nexi
REWIND
  • youtube
In Italian

Connection and Coherence for the growth of the non-hotel operator: The key skills in the current market acquired so as to render the non-hotel business safe from market turbulence

The magic ingredient of the non-hotel sector is the people, who are involved – often even without knowing it! – in…..

Danilo Beltrante Vivere di Turismo Business School
Federico Mantuano Identità Creative
Giuseppe Murina
Carmela Lerede Youcomehere
REWIND
  • youtube
 16:00
 16:00
 17:00