Greeting from institutional authorities
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Leonardo Bassilichi Camera di Commercio di Firenze
Cecilia Del Re Comune di Firenze
Eugenio Giani Regione Toscana
Ministro Garavaglia Ministro del Turismo

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Founder of Alarice & ChoZan, LinkedIn Top Voice and best-selling author, Ashley Dudarenok Galina is one of the most authoritative voices…..
The technologies that will be innovative in the near future will introduce new ways with which to dream, desire, prepare, book,…..
An ambiguous territory, suspended between crowded summer seasons and desolating winters, a group of under-30 young people from Alto Garda and…..
A recognised Top Voice on Linkedin, on multiple themes including tech, transformation, inclusion & diversity – Harriet will be discussing: Digital…..
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How can digital solutions improve destinations and the visitor experience?
Three key words are: digital, data and community engagement.
Through…..
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What is the future of business tourism? The results of a large survey of 2,500 Italian companies in each sector will…..
Social ads or keyword advertising?
Keyword advertising or Google Hotel ads?
Facebook or Instagram?
How to best calibrate…..
Open data and linked data: let’s clear things up a bit with Ilaria Vitellio and Giorgia Lodi, technologists and experts in…..
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Design thinking and Neuromarketing to build up and scientifically analyze a path that does away with cognitive frictions and increases the…..
The pandemic has accelerated the digitization processes of small and medium-sized enterprises directly or indirectly connected to tourism, and has accelerated…..
How to manage and work with user and customer data and information for your marketing and business activities…
Having a wide range of data sets available, which produce useful information about a destination or a tourism business, is crucial…..
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What role will new technologies, and in particular IoT technologies, play in telling the stories of the territory, in transforming hamlets,…..
From reels on Instagram to Tik Tok. What is the viral factor for travel?
What differentiates one channel from another, what…..
Holograms and metaverse, a journey between VR and AR to find out about what will be awaiting us in the near…..
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Have you ever wondered what technologies allow big websites to send you a polite email right after you have visited their…..
If you think SEO boils down to simply ranking for a keyword and trying to get as many links as possible,…..
Until recently, combining work needs and relaxation seemed a prerogative of a few and was seen as a corollary to a…..
Remote working is now a reality that will affect, according to Gartner, at least one-third of the population.
But how many…..
Nell’attuale panorama turistico i modelli di competitività della destinazione turistica assumono una connotazione sempre più olistica e inclusiva, orientata alla crescente…..
Jenni Romaniuk is Associate Director of the Ehrenberg-Bass Institute of the University of Adelaide (Australia) and also co-author of "How Brands…..
The enhancement of tourist destinations in a digital key: from promotion to Open/Big/Smart data as fundamental elements in the monitoring and…..
To regenerate neighborhoods and make them a destination for temporary citizens / tourists, we need to start from the connection of…..
How does one become truly authoritative in the tourism business?
Covid-19 has confirmed that having the availability of information processed…..
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Two best practices of destination marketing, one international and one Italian, compared. Iceland and Milan show us how to differentiate ourselves…..
Small Italian villages can be a great opportunity to relaunch Italy’s heritage and attractiveness.
Covid-19 has accentuated the interest of…..
What role will increasingly globalized cities play in the immediate future after the pandemic? This is suggested by the results of…..
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World Heritage sites have always been great attractors.
In this phase of the comeback of tourism, what tools or solutions can…..
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Collaborative platforms, tourist portals, data intelligence systems and services for operators and tourists: we will be taking stock of the evolutions…..
In recent years, the presence of the digital has grown as a new tool for involving communities, strongly accelerated by the…..
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L’ecosistema digitale della Toscana alla prova del cambiamento: dopo una campagna internazionale sviluppata e lanciata in rete alla riapertura dei mercati,…..
In addition to being super drivers of tourism, food and wine are also very much the super content.
That is, rampant,…..
Food and wine tourism plays an increasingly important role in people’s motivations for traveling.
As demand grows, the organization of an…..
From Instagram news with the "Search on Map" function to integrations for table reservations or food orders, an overview of opportunities…..
“Farmers, breeders, cheesemakers, pasta makers and winemakers are just some of the living cultural assets that are part of our agricultural…..
Wine tourism is growing all over the world. In addition to historical areas, France for example, new destinations are forcing their…..
In order for a brand to carry out its task as a business developer, it is important for it to be…..
Technological advances have made it possible, even in tourism, to overcome the boundaries between the physical and digital worlds, allowing for…..
We will try to figure out how philosophy can be of help to us in understanding the changes in the digital…..
The major food service events and, more generally, those of the food & wine world, have important tourist effects, both immediate…..
A profound change is taking place in the food supply chain, from production to food service.
The digital acceleration induced by…..
Two keynote speakers will be investigating the demand for sustainable tourism from different points of view and will highlight its complementary…..
Pizza, social media and food destination, that is, when the most popular food in the world moves thousands of people, becoming…..
TikTok and the world of food seem to be "a winning recipe". According to a recent MGH research, in the US…..
Innovation is not synonymous with technology.
First of all, innovating in communication means having new ideas and then experimenting with new…..
The search for qualified personnel has become a major problem for restaurants and hotels. According to data from FIPE, the Italian…..
Not only restaurants and not only hotels: producers, experiences and shops that gravitate around the food and wine tourism chain can…..
The Wedding industry moves alongside the hospitality world to create a perfect synergy, but what is missing?
Why don’t hotels make…..
The decree-law no. 152 of 2021 allocated 1.7 billion euros for the redevelopment of accommodation facilities and tourism businesses, opportunities and…..
Il panel trae ispirazione dai risultati di “Turismo & Talenti Education” (2021), la prima indagine nazionale sull’offerta di alta formazione in…..
Non-hotel accommodation emerges from the pandemic with its head held high: preferred in the choices of those who have been able…..
Gentle leadership and the digital to support the continuous growth of human resources…
An account of the experiences carried out so far to find out about possible benefits or problems caused by it: Observing…..
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After a few years of real boredom in terms of marketing and revenue strategies in the hotel sector, the period of…..
During the COVID emergency it was evident how tourism and hospitality are one of the fundamental elements of the Italian GDP……
Optimization of operational and financial controlling processes with a focus on digital and luxury hospitality, ending up with Gentle Marketing…
Change understood as the adaptation of the organization and of business strategies to the new scenarios no longer appears to be…..
We thought that in the world of hotel reservations there had been a turning point for acquiring greater security and instead,…..
The magic ingredient of the non-hotel sector is the people, who are involved – often even without knowing it! – in…..
The pandemic has affected the evolution of revenue management in several aspects.
In particular, the problems of the creation of demand…..
How tourist accommodation has adapted to social distancing with new technologies during the Covid period…
GENDER EQUALITY: Goals and commitments, SMART WORKING: this unknown friend. But also seasonal work and new professions in the hospitality world……
Qual è il futuro del turismo business?
Vengono presentati i risultati di una grande indagine su 2.500 aziende italiane di ogni…..