Director Convention Bureau Napoli
Director of Convention Bureau Napoli
100% Florentine
+ 30 years in the M.I.C.E. (Meetings | Incentives | Conferences | Events) sector
+ 10 years in the world of Italian fashion
+ 365 days at Walt Disney World, Florida
Active member of MPI Meeting Professionals International since 2002 | President of MPI Italia Chapter during the period 2015-2016 | Member of the MPI European Advisory Council during the period 2018-2020.
Giovanna Lucherini has been directing the start-up Convention Bureau Napoli since 2015, which is a private business network created to promote the destination from the perspective of M.I.C.E. (Meetings | Incentives | Conferences | Events) acting as an initial interlocutor and source of information for all those who choose Naples and the Campi Flegrei as a destination for their events.
She founded TheMICEroad® | meetings mean Italy in 2021 focusing on the recovery of the sector via a road show of the Italian MICE destinations (with the patronage of the Convention Bureau Italia).
She collaborates on the #MeetinNaples project as a MICE Influencer.
In 2010, along with other partners, she founded the Non-Profit Association "Generations – Young people and adults communicate" to involve Italian students and institutions in the project regarding conscious drinking "Drink or Drive" – "Don’t fill your head with alcohol".
