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BTO 2021 - BE TRAVEL ONLIFE
Venerdì 26 novembre 2021
Destination
The training of local communities as a key element in the sustainable development of destinations
Nell’attuale panorama turistico i modelli di competitività della destinazione turistica assumono una connotazione sempre più olistica e inclusiva, orientata alla crescente…..
Susanna Mensitieri Master Turismo e Territorio - Luiss
Michele Sambaldi Pellicano Hotels
Massimiliano Vavassori Relazioni istituzionali e Centri Studi, Touring Club Italiano
REWIND Sustainable destinations: from co-design to digital tools for the promotion and sustainable development of the territory
The enhancement of tourist destinations in a digital key: from promotion to Open/Big/Smart data as fundamental elements in the monitoring and…..
Alessandro Monti Fondazione per la Ricerca e l'Innovazione
Davide Bruno Regione Toscana
Angelika Sauermost Région Occitanie
Roberto Ciappi Comune di San Casciano in Val di Pesa
Federico Ignesti Comune di Scarperia e San Piero
Tommaso Triberti Città Metropolitana di Firenze
Paolo Pomponi Comune di Montaione
REWIND The culture of data to make destinations grow
How does one become truly authoritative in the tourism business?
Covid-19 has confirmed that having the availability of information processed…..
Stefan Marchioro Regione Veneto
Mirko Lalli The Data Appeal Company Spa
Francesco Traverso H-benchmark
Federico Haas Hotellerie Suisse Ticino
REWIND Gamification, cultural slow, creative communication: new narratives for travellers and destinations “beyond tourism”
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Andrea Manusia Emilia Romagna / Apt Servizi ER
Elisa Di Liberato Fies Core/Centrale Fies
Irene Ivoi Esperta di nudge e progettista di strategie circolari
REWIND From Icelandverse to Milanese neighborhoods: destination marketing evolves with the world
Two best practices of destination marketing, one international and one Italian, compared. Iceland and Milan show us how to differentiate ourselves…..
Marco Minicucci Milano & Partners
Sveinn Birkir Björnsson Business Iceland
REWIND Small Italian villages between conservation and innovation for a more sustainable tourist offer
Small Italian villages can be a great opportunity to relaunch Italy’s heritage and attractiveness.
Covid-19 has accentuated the interest of…..
Carmen Bizzarri European University of Rome
Mauro Vanni Civica srl
Federico Balocchi Comune di Santa Fiora
Giancarlo Dell’Orco Destination Manager
Roberto Micera CNR ISMED
Felice Casucci Regione Campania
REWIND Sustainable is better. Green mobility as a lever for attracting travelers
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Roberta Frisoni Comune di Rimini
Andrea Giaretta DOTT
Paolo Casicci DigiTale, Cieloterradesign, Repubblica
REWIND The comeback of tourism in world heritage sites at the time of the pandemic: Critical issues and solutions for sustainable management
World Heritage sites have always been great attractors.
In this phase of the comeback of tourism, what tools or solutions can…..
Matteo Rosati Culture unit- UNESCO Regional Bureau for Science and Culture in Europe
Alessandro Monti Fondazione per la Ricerca e l'Innovazione
Carlo Francini Comune di Firenze
Davide Bruno Regione Toscana
Stjepan Cavar City of Dubrovnik Development Agency
Angelika Sauermost Région Occitanie
Peter Debrine UNESCO & Senior Consultant and Sustainable Tourism Expert
REWIND How the digital can support an accessible evolution of the tourism offer
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Roberto Vitali V4A | Village for all
Carmen Bizzarri European University of Rome
Ileana Esposito Cosy for You
Vittorio Lepre Cosyforyou coop
Anna Grazia Laura ENAT - European Network for accessible tourism
REWIND Digital ecosystems at the service of destinations. The functions, models and applications in use in the Italian regions
Collaborative platforms, tourist portals, data intelligence systems and services for operators and tourists: we will be taking stock of the evolutions…..
Stefan Marchioro Regione Veneto
Sabrina Pesarini Trentino Marketing
Costanza Giovannini Fondazione Sistema Toscana
Bianca Bronzino ARET Pugliapromozione
REWIND Digital as a new tool for collective cultural growth
In recent years, the presence of the digital has grown as a new tool for involving communities, strongly accelerated by the…..
Adele Magnelli ETT S.p.A.
Fabio Viola TuoMuseo
Leonardo Sangiorgi Studio Azzurro
REWIND Global Wellness Travel Experience: “umbrella strategy”, added value and “escapism positioning” for destination and tourism products
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Lindsay Madden-Nadeau Meraki Bespoke Wellness
Marco Fratoddi Sapere Ambiente
Vuk Paunic Trafalgar - Costsaver - Brendan Vacations
Sandro Billi Side Note Scc.
Roberto Gambassi Microcosmos Srl
REWIND Destinations for M.I.C.E. | Meetings-Incentives-Conferences-Events: What will this sector be like after the pandemic? New opportunities for the relaunching of the South
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Giovanna Lucherini Convention Bureau Napoli
Carlotta Ferrari Destination Florence CVB
Giulio Gambardella Campi Flegrei Active
Ester Tamasi Italia Malta Tourism Authority / Conventions Malta
Luca Vernengo MPI Italia Chapter
REWIND Smart Tuscany
L’ecosistema digitale della Toscana alla prova del cambiamento: dopo una campagna internazionale sviluppata e lanciata in rete alla riapertura dei mercati,…..
Francesco Palumbo Fondazione Sistema Toscana
Leonardo Marras Regione Toscana
REWIND BTO 2021 - BE TRAVEL ONLIFE
Lunedì 29 novembre 2021
Food & Wine
Food and wine tourism and destinations: strategies and new projects
Food and wine tourism plays an increasingly important role in people’s motivations for traveling.
As demand grows, the organization of an…..
Bruno Bertero PromoTurismoFVG
Luca Scandale Puglia Promozione
Emanuele Burioni Emilia Romagna Region tourist board
Stefania Saccardi Regione Toscana
REWIND It’s easy to say wine tourism
Wine tourism is growing all over the world. In addition to historical areas, France for example, new destinations are forcing their…..
Giovanni Verreschi ETT
Luca Piscitello PromoFirenze
Helmuth Köcher Merano Wine Festival
Alessandro Martini Fondazione Marca Treviso/OGD Città d'Arte e Ville Venete del Territorio Trevigiano
Giuseppe Costa Costa Edutainment SpA
Stefano Cinelli Colombini Consorzio del Vino Brunello di Montalcino
REWIND Food service, major food events and repercussions on tourism
The major food service events and, more generally, those of the food & wine world, have important tourist effects, both immediate…..
Massimiliano Tonelli Artribune
Cristiano Casa Comune di Parma
Lapo Cianchi Pitti Immagine
Marco Do Michelin Italy
REWIND The Future of Food
A profound change is taking place in the food supply chain, from production to food service.
The digital acceleration induced by…..
Mauro Germani Soplaya
Ludovico Leopardi META - Merging Taste
Rosario Scarpato IWCB - Italian Wine Crypto Bank
REWIND Pizza Destination. From food of the people to Unesco Heritage. The pasta disc that moves the world from social media to storytelling
Pizza, social media and food destination, that is, when the most popular food in the world moves thousands of people, becoming…..
Alessandro Condurro L'antica pizzeria da Michele in the world
Luciano Pignataro 50 Top Pizza
Marzia Buzzanca Hofstätter Garten
Pier Luigi Petrillo UNESCO ICH
REWIND TikTok and success in the world of food
TikTok and the world of food seem to be "a winning recipe". According to a recent MGH research, in the US…..
Aurora Cavallo Content Creator
Gabriele Colasanto Mondadori Media
Giuliano Cini TikTok Italia
REWIND Communication: new formats, new values, new audiences
Innovation is not synonymous with technology.
First of all, innovating in communication means having new ideas and then experimenting with new…..
Carlo Mangini Consorzio Parmigiano Reggiano
Maria Grazia Tuttocuore Monaco Government Tourist Office, New York
Simone Bonini Gambero Rosso
REWIND The world of work, work in the world
The search for qualified personnel has become a major problem for restaurants and hotels. According to data from FIPE, the Italian…..
Cesare Battisti Ratanà Milano
Riccardo Orfino osteria 57 / Alice Restaurant NYC
Luca Lotterio Restworld
REWIND The digital presence of Food & Wine: assessment, mapping and practices
Not only restaurants and not only hotels: producers, experiences and shops that gravitate around the food and wine tourism chain can…..
Mirko Lalli The Data Appeal Company Spa
Roberto Panizza Ristorante Il Genovese
Daniela Mugnai COFFEE
REWIND BTO 2021 - BE TRAVEL ONLIFE
Martedì 30 novembre 2021
Hospitality
“What came first, the Location or the Hotel?” Cross selling Hospitality services through the wedding Industry
The Wedding industry moves alongside the hospitality world to create a perfect synergy, but what is missing?
Why don’t hotels make…..
REWIND Brand Activism
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Michele Petrocelli Università Guglielmo Marconi
Paolo D’Ammassa Connexia
REWIND Holiday Bonus: A flop or concrete help? The example of the Regions
An account of the experiences carried out so far to find out about possible benefits or problems caused by it: Observing…..
Valentina Corrado Regione Lazio
Manlio Messina Regione Sicilia
Sandro Pappalardo ENIT
REWIND “Squid Game” Hotel Strategies A survival strategy game
After a few years of real boredom in terms of marketing and revenue strategies in the hotel sector, the period of…..
Varner Ferrato Hotel Miramonti Torino
Nicola Zoppi Mind Lab Hotel
Lorenzo Vidoni Urban Homy Group
Armando Travaglini Digital Marketing Turistico
REWIND SCAry Bookings: The great chaos of electronic payments in the hospitality sector
We thought that in the world of hotel reservations there had been a turning point for acquiring greater security and instead,…..
Nicola Zoppi Mind Lab Hotel
Alessandro Bartolucci BeSafe Group srl
Alessandro Massimo Nucara Federalberghi
Andrea Romanelli Hotel La Pace, Pisa
Alfredo Passeri Nexi
REWIND The smile of technology :)
How tourist accommodation has adapted to social distancing with new technologies during the Covid period…
REWIND Talent scouting: discover and develop collaborators
GENDER EQUALITY: Goals and commitments, SMART WORKING: this unknown friend. But also seasonal work and new professions in the hospitality world……
Beppe Messina 5Stelle* Native Cloud Pms
Daniel Franchi My Suite Hotel
Francesco Biacca Evermind
REWIND 
