Barbara Marcotulli

Service Designer & Open Innovation Manager

Specialized in territorial marketing, she is a Communication Strategist who is an expert in Open Innovation and Service Design for businesses and territorial organizations in the creative industry, in the tourism industry and in that of innovation.

As a Service Designer, she develops projects in the areas of local development, tourism and ‘bottom-up’ innovation, in Italy and abroad, including projects within the framework of European projects.

As a teacher, she coordinates strategic communication training courses and Tourism Innovation workshops; she takes care of the organization of events for dissemination, such as Global Service Jam and Global Gov Jam; she participates in mentorship courses for start-ups and businesses.

She likes to investigate the effects of communication on every process and to design effective interactions among people, companies, organizations. She also likes cities, things well done and those who try to carry them out well – and it doesn’t matter if they don’t always succeed.
She has a tendency to lose things that she then tracks down.