Sales Director Wonderful Italy
Management engineer, with a master’s in Digital Marketing and Communication, she has been dealing in strategic consultancy in financial services for 6 years.
Curious and passionate about innovation and the digital, during her career, in 2014 she co-founded 1000ITALY LTD, a digital travel company specializing in Russian incoming, and Edgar Smart Concierge, a digital concierge service that allows hosts to assist customers and increase earnings thanks to the up-selling of internal and external services in the context of vacation rental.
In the last 3 years she has been involved in setting up an Italian incoming operator – Destination Italia – first with the role of project leader, taking care of M&A strategies and then later as CMO dealing with marketing and commercial activities.
Today she is Strategy & Sales Director for a fast and new travel tech company, Wonderful Italy.
Since the spring of 2018 she has been the President of Associazione Startup Turismo Italia and she is part of the BTO11 Program Committee, in the Digital & Innovation Working Group. She is a member of the board of a new network of professional women called "La Carica delle 101".
A sportswoman in her DNA, a long-time traveller, of Calabrian origins who has made her personal mission her job, namely being able to activate the culture of entrepreneurship and the development of southern areas. Consistently with this, she embraced the WI’s project with the aim of supporting it in the activities of growth and strategic development of the project in general and in commercial and operational coordination relating to the travel experience sector.
