Food and wine tourism and destinations: strategies and new projects
In Italian
Food and wine tourism plays an increasingly important role in people’s motivations for traveling.
As demand grows, the organization of an increasingly articulated offer of destinations is also growing.
What are the strategies established by the Regions and their DMOs? What is the role of the digital in innovating both tourism products and its promotion?
Roberta Milano Esperta di Marketing e Comunicazione Turistica
Bruno Bertero Marketing Director PromoTurismoFVG
Luca Scandale Director Puglia Promozione
Emanuele Burioni Managing Director Emilia Romagna Region tourist board
Stefania Saccardi Vice Presidente Regione Toscana
Bruno Bertero Marketing Director PromoTurismoFVG
Luca Scandale Director Puglia Promozione
Emanuele Burioni Managing Director Emilia Romagna Region tourist board
Stefania Saccardi Vice Presidente Regione Toscana
