Communication: new formats, new values, new audiences

Innovation is not synonymous with technology.

First of all, innovating in communication means having new ideas and then experimenting with new formats that go beyond the classic concept of commercials.

From languages to contents to get to planning the media, it is possible to overturn consolidated schemes to intercept the requests of an evolving international audience.

We will be discussing this through two examples which, despite their diversity, have a common starting point: strongly linking the products to the territories they are an expression of.