Tourism businesses and the challenge of innovation

Change understood as the adaptation of the organization and of business strategies to the new scenarios no longer appears to be an option but an obligatory path also for companies in the tourism sector.

This path, necessary for strengthening corporate competitiveness, is coupled with innovation that has not only technological, but also and above all cultural and organizational profiles.

The challenges concern: a different approach to the market and to the territory, a closer relationship with the cultural heritage, an optimization of production processes, new ways of communicating and selling.