Partner, Head of Reputation & Crisis dept SEC Newgate Italia
Since January 2009 he has been a partner of SEC Newgate Italia and head of the Reputation & Crisis Management division.
He deals with media relations, advocacy and crisis for the agency’s main customers. Among others: IKEA Italia, Auchan, Nestlé, Star, San Carlo, Gruppo Bracco, Erg Petroli, Accor, Walt Disney, Trenord, Humanitas Research Hospital, etc. He was Crisis Manager of Expo 2015 and in charge of the Media Center during the 6 months of the event.
He worked for 18 years as director of communications and external relations of the San Raffaele Foundation in Milan.
With a degree in modern literature, a master’s in PR and public affairs, he has been a professional journalist since 1994.
