The culture of data to make destinations grow

How does one become truly authoritative in the tourism business?
Covid-19 has confirmed that having the availability of information processed by reliable and timely data is a key variable for making a tourist destination competitive.

Data to assess the impact of the sector on the economy.
Data to help small and medium-sized enterprises in the sector carry out business intelligence.
Data to set up and assess marketing campaigns.
Data to guide public investments in the sector.
Data to manage the flows of tourists.

The production, use and circulation of data has become a key activity for institutions and DMOs at any level.

A panel to understand the state of the art and plan for the future.