Irene Ivoi

Esperta di nudge e progettista di strategie circolari

With a Bachelor’s degree in industrial design, she has long believed in a role of the designer that pays more attention to eco-processes and services (not just products).

She is involved in research on and communication of product policies and strategies for the prevention of environmental impact for supply chain consortia, public bodies and companies.

Today the importance of redesigning behaviour even before products has led her towards nudge theory to apply it in public and private policies.