The digital presence of Food & Wine: assessment, mapping and practices

Not only restaurants and not only hotels: producers, experiences and shops that gravitate around the food and wine tourism chain can also be assessed.

From the "classic" analysis of reputation and sentiment it is possible to arrive at a more complex mapping of the digital presence understood in a wide-ranging manner.

Starting from research on Data Appeal exclusively for BTO, we will comment together on the data and concrete practices according to a model of metrics that can be of help to strategies in food and wine tourism.