TikTok and success in the world of food

TikTok and the world of food seem to be "a winning recipe". According to a recent MGH research, in the US 36% of TikTok users visited or ordered food from a restaurant after watching a TikTok video on the platform, 20% visited a restaurant in a different town based on videos posted on TikTok and 52% reports that although they haven’t done so yet, they are likely to in the future.

A growth of interest which corresponds to a multiplication of contents and creators. Great communication and marketing opportunities are opening up for all operators in the food & beverage chain.

Among trends, the most sought-after hashtags, creativity and case histories, we will try to understand what the new business opportunities are for companies operating in the food and wine world.