It’s easy to say wine tourism

Wine tourism is growing all over the world. In addition to historical areas, France for example, new destinations are forcing their way into the limelight, destinations that also focus on innovation, on digital technologies in order to emerge.

Within this increasingly competitive scenario, our country must maintain a prominent position.

It can do so, however, only on condition that it establishes a complex organization that begins with the product itself, with producers and ends up with governance, which includes investments, innovation and events.

In this panel we will be talking about different “pieces” that from b2b to b2c bring forth ideas, stimuli and strategies to enhance our strong point, tradition, but within the framework of modernity.