Digital nomads, who they are and how to intercept them. Double interview, from a digital nomad to an Italian project that intercepts the reference communities
In Italian
Remote working is now a reality that will affect, according to Gartner, at least one-third of the population.
But how many of these people are willing to work while traveling?
How do you intercept and attract them?
What characteristics should the product have and highlight to be convincing and successful?