Communication and External Relations Director Michelin Italy
Communication responsibility of Michelin Italia for both corporate and product aspects and coordination of the communication and commercial activities of the Michelin Italia Guide.
I coordinate a team of 10 people that covers all areas of both business and corporate communication: media relations, digital and social strategy, influencers, events, product presentations, internal communication and crisis communication.
As Head of External Relations, I oversee relations with the associations and institutions of reference in relation to the issues of the automotive manufacturing sector and in particular of tyres.
