Program

In English

Digital Strategy & Innovation – Round table

Giulia Eremita BTO 2021
Simone Puorto Travel Singularity
Rita Jusztina Varga RAIZUP / Co-Founder HERA by Hotel ResBot
Francesca Benati Amadeus

16:50

November 24th

16:50 - 17:20

Salone dei Cinquecento - Palazzo Vecchio

In English

Blending technology, innovation and co-design for smarter destinations

How can digital solutions improve destinations and the visitor experience?
Three key words are: digital, data and community engagement.
Through…..

Edoardo Colombo Esperto di innovazione specializzato nella trasformazione digitale del turismo per la Pubblica Amministrazione e per le imprese
Emma Taveri Coordinatrice 'Destination', Comitato Scientifico BTO; Assessore al Turismo, Comune di Brindisi; CVO, Destination Makers
Misa Labarile European Commission
Dolores Ordoñez Smart Tourism track, Intelligent Cities Challenge, European Commission
Patrick Torrent Agència Catalana de Turisme

17:25

November 24th

17:25 - 17:55

Salone dei Cinquecento - Palazzo Vecchio

In Italian

Food & Wine Tourism – Round table

Roberta Milano Esperta di Marketing e Comunicazione Turistica
Andrea Casadei H-FARM SPA
Stefano Mosca Fiera Internazionale del Tartufo Bianco d’Alba
Magda Antonioli Laurea magistrale ACME Università Bocconi Milano

18:00

November 24th

18:00 - 18:30

Salone dei Cinquecento - Palazzo Vecchio

In English

Hospitality for a seamless future

Giovanna Manzi BWH Hotel Group Italia
Lara Fantoni BTO 2021
Oliver Winter A&O Hostels
Charlie MacGregor The Student Hotel

BTO 2021 - BE TRAVEL ONLIFE
Lunedì 29 novembre 2021
Food & Wine

14:00

November 29th

14:00 - 14:50

Auditorium - Camera di Commercio

Food & Wine Tourism

In Italian

Tourism: Focus on Sustainability

Two keynote speakers will be investigating the demand for sustainable tourism from different points of view and will highlight its complementary…..

Fabio Galetto Google
Francesco Tapinassi BTO2021
Mauro Carbone ATL Langhe Monferrato Roero
Monica Mantovani Ipsos

BTO 2021 - BE TRAVEL ONLIFE
Martedì 30 novembre 2021
Hospitality

09:00

November 30th

09:00 - 09:50

Sala streaming - Camera di Commercio

Hospitality

In Italian

The new incentives for the redevelopment of accommodation facilities

The decree-law no. 152 of 2021 allocated 1.7 billion euros for the redevelopment of accommodation facilities and tourism businesses, opportunities and…..

Maria Elena Rossi ENIT Agenzia Nazionale Turismo
Alessandro Massimo Nucara Federalberghi
Federica Bonafaccia Federalberghi
Antonio Griesi Avvocato

14:00

November 30th

14:00 - 14:50

Auditorium - Camera di Commercio

Hospitality

In Italian

Tourism businesses and the challenge of innovation

Change understood as the adaptation of the organization and of business strategies to the new scenarios no longer appears to be…..

Vittorio Messina Assoturismo Confesercenti
Chiara Mocenni Università di Siena
Federico Scaramucci Raffaello Travel Group
Giancarlo Banchieri Hotel Panorama, Torino
Lucio Scognamiglio Eurosportello Confesercenti