Augmented Tourism (What operators must do to be prepared for tourism of the future)

The technologies that will be innovative in the near future will introduce new ways with which to dream, desire, prepare, book, buy and live the tourist experience.

For the most part, they will be new ways of experiencing, empowered by disruptive technologies and which will soon make the difference between a more traditional way of enjoying a holiday and a completely new way of enjoying new and engaging experiences. The operators of the sector, therefore, have a great opportunity to imagine new and disruptive applications capable of significantly improving their tourism proposals and of offering the public completely new ways and experiences, before, during and after their holiday.