From Bleisure to Workation: hybridization of models and perspectives

Until recently, combining work needs and relaxation seemed a prerogative of a few and was seen as a corollary to a business trip. The pandemic, also aided by digitization, has changed the traditional references and the rules of the game.

The spread of smart working has “dematerialized the office and the desk” and has created a new working ecosystem, which integrates work and tourism.


And this ecosystem can lead to a different model of business organization, which permanently combines on-site activities and in a tourist location.

Evolutions that have a positive impact on worker productivity and offer new opportunities to accommodation facilities and destinations.

What are the current trends and medium-long-term prospects?