UX Designer
I have been dealing with Marketing and Digital Marketing for 15 years and I am specialized in User Experience Design.
My goal at work is to make the people around me happy.
The job that I love and that I have chosen requires me to observe and listen to the world every day through the eyes of the users I am planning for, and to do so I follow 3 personal commandments:
– I respect their "being humans" in the absence of prejudices
– I translate these analyses into hypotheses and prototypes to be validated
– I try to understand their emotions and feelings
I activate processes of "empathetic exploration" thanks to mindsets such as Design Thinking to intercept and measure the needs, objectives, challenges and fears of the users who will use the products and services we intend to develop.
