SEO meaning Search Experience Optimization

If you think SEO boils down to simply ranking for a keyword and trying to get as many links as possible, then you are living in the past.

Google has changed, and in order to be able to stand out among the organic searches, today more than ever our website is necessary both on the level of technology and on the level of content so that it can really walk the potential customer through the entire process of his/her search without the frictions and distortions of an archaeological SEO, which is no longer rewarding.

In this practical case, Gianluca Fiorelli will show you how to use the information that Google itself offers us in order to define a winning SEO strategy, identifying the tools to scale the work with and the results that can be obtained thanks to a real and concrete use of the opportunities that SEO offers us now.