CEO BWH Hotel Group Italia
With a Bachelor’s Degree in Economics and Commerce, she began her career in tourism after an MBA focused on Tourism, and after spending a period in the United States at the Fast Food Subway chain.
On returning to Italy she held the role of Marketing Manager at Best Western.
After 3 years, she took the position of Marketing Manager for Italy and Switzerland for the GDS Amadeus, where she returned in 2002 after a period in Travelonline, the first travel agency of the first Internet era. In 2004 she was appointed CEO of Best Western.
Covering this role she led numerous transitions and transformations of the company, strengthening its leadership position in Italy, up to the more difficult task of leading and maintaining the company’s value intact during COVID.
In 2013 she won the Manager of the Year Award assigned by Manageritalia, in 2017 that of CEO by the CV Magazine newspaper, and in October 2021 that of Person of the Year in Tourism awarded by TTG Italy.
Furthermore:
she collaborates with the organization La Carica delle 101 organization, as a mentor
she is a member of the Assoimmobiliare Hospitality Committee.
she is a member of the Executive Council of Manageritalia Lombardia
she collaborates with the Scientific Committee of BTO
she has collaborated as Mentor in the BRAVO Innovation HUB project, as business accelerator of Invitalia
