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BTO 2021 - BE TRAVEL ONLIFE
Venerdì 26 novembre 2021
Destination
The training of local communities as a key element in the sustainable development of destinations
Nell’attuale panorama turistico i modelli di competitività della destinazione turistica assumono una connotazione sempre più olistica e inclusiva, orientata alla crescente…..
Susanna Mensitieri Master Turismo e Territorio - Luiss
Michele Sambaldi Pellicano Hotels
Massimiliano Vavassori Relazioni istituzionali e Centri Studi, Touring Club Italiano
REWIND Building the Destination Brand. The mental availability for building relevant marketing messages
Jenni Romaniuk is Associate Director of the Ehrenberg-Bass Institute of the University of Adelaide (Australia) and also co-author of "How Brands…..
REWIND Sustainable destinations: from co-design to digital tools for the promotion and sustainable development of the territory
The enhancement of tourist destinations in a digital key: from promotion to Open/Big/Smart data as fundamental elements in the monitoring and…..
Alessandro Monti Fondazione per la Ricerca e l'Innovazione
Davide Bruno Regione Toscana
Angelika Sauermost Région Occitanie
Roberto Ciappi Comune di San Casciano in Val di Pesa
Federico Ignesti Comune di Scarperia e San Piero
Tommaso Triberti Città Metropolitana di Firenze
Paolo Pomponi Comune di Montaione
REWIND How culture and creativity are crucial tools to connect communities
To regenerate neighborhoods and make them a destination for temporary citizens / tourists, we need to start from the connection of…..
REWIND The culture of data to make destinations grow
How does one become truly authoritative in the tourism business?
Covid-19 has confirmed that having the availability of information processed…..
Stefan Marchioro Regione Veneto
Mirko Lalli The Data Appeal Company Spa
Francesco Traverso H-benchmark
Federico Haas Hotellerie Suisse Ticino
REWIND Gamification, cultural slow, creative communication: new narratives for travellers and destinations “beyond tourism”
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Andrea Manusia Emilia Romagna / Apt Servizi ER
Elisa Di Liberato Fies Core/Centrale Fies
Irene Ivoi Esperta di nudge e progettista di strategie circolari
REWIND From Icelandverse to Milanese neighborhoods: destination marketing evolves with the world
Two best practices of destination marketing, one international and one Italian, compared. Iceland and Milan show us how to differentiate ourselves…..
Marco Minicucci Milano & Partners
Sveinn Birkir Björnsson Business Iceland
REWIND Cities are the solution. The role of cities in tourism scenarios after the pandemic
What role will increasingly globalized cities play in the immediate future after the pandemic? This is suggested by the results of…..
Simone D’Antonio ANCI
Annalisa Percoco Fondazione ENI Enrico Mattei
Daniela Patti Eutropian
REWIND Small Italian villages between conservation and innovation for a more sustainable tourist offer
Small Italian villages can be a great opportunity to relaunch Italy’s heritage and attractiveness.
Covid-19 has accentuated the interest of…..
Carmen Bizzarri European University of Rome
Mauro Vanni Civica srl
Federico Balocchi Comune di Santa Fiora
Giancarlo Dell’Orco Destination Manager
Roberto Micera CNR ISMED
Felice Casucci Regione Campania
REWIND Sustainable is better. Green mobility as a lever for attracting travelers
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Roberta Frisoni Comune di Rimini
Andrea Giaretta DOTT
Paolo Casicci DigiTale, Cieloterradesign, Repubblica
REWIND The comeback of tourism in world heritage sites at the time of the pandemic: Critical issues and solutions for sustainable management
World Heritage sites have always been great attractors.
In this phase of the comeback of tourism, what tools or solutions can…..
Matteo Rosati Culture unit- UNESCO Regional Bureau for Science and Culture in Europe
Alessandro Monti Fondazione per la Ricerca e l'Innovazione
Carlo Francini Comune di Firenze
Davide Bruno Regione Toscana
Stjepan Cavar City of Dubrovnik Development Agency
Angelika Sauermost Région Occitanie
Peter Debrine UNESCO & Senior Consultant and Sustainable Tourism Expert
REWIND How the digital can support an accessible evolution of the tourism offer
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Roberto Vitali V4A | Village for all
Carmen Bizzarri European University of Rome
Ileana Esposito Cosy for You
Vittorio Lepre Cosyforyou coop
Anna Grazia Laura ENAT - European Network for accessible tourism
REWIND Digital ecosystems at the service of destinations. The functions, models and applications in use in the Italian regions
Collaborative platforms, tourist portals, data intelligence systems and services for operators and tourists: we will be taking stock of the evolutions…..
Stefan Marchioro Regione Veneto
Sabrina Pesarini Trentino Marketing
Costanza Giovannini Fondazione Sistema Toscana
Bianca Bronzino ARET Pugliapromozione
REWIND Digital as a new tool for collective cultural growth
In recent years, the presence of the digital has grown as a new tool for involving communities, strongly accelerated by the…..
Adele Magnelli ETT S.p.A.
Fabio Viola TuoMuseo
Leonardo Sangiorgi Studio Azzurro
REWIND Global Wellness Travel Experience: “umbrella strategy”, added value and “escapism positioning” for destination and tourism products
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Lindsay Madden-Nadeau Meraki Bespoke Wellness
Marco Fratoddi Sapere Ambiente
Vuk Paunic Trafalgar - Costsaver - Brendan Vacations
Sandro Billi Side Note Scc.
Roberto Gambassi Microcosmos Srl
REWIND Destinations for M.I.C.E. | Meetings-Incentives-Conferences-Events: What will this sector be like after the pandemic? New opportunities for the relaunching of the South
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Giovanna Lucherini Convention Bureau Napoli
Carlotta Ferrari Destination Florence CVB
Giulio Gambardella Campi Flegrei Active
Ester Tamasi Italia Malta Tourism Authority / Conventions Malta
Luca Vernengo MPI Italia Chapter
REWIND Smart Tuscany
L’ecosistema digitale della Toscana alla prova del cambiamento: dopo una campagna internazionale sviluppata e lanciata in rete alla riapertura dei mercati,…..
Francesco Palumbo Fondazione Sistema Toscana
Leonardo Marras Regione Toscana
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