The Municipality of Florence in partnership with Destination Florence Convention & Visitors Bureau, to enhance the territory of the " Florentine Area", with a view to development and sustainability. The management of large tourist flows is today the challenge of every city of art.
The main capitals of tourism are working on innovative tools not only to offer an adequate reception to visitors, making them even more aware – and therefore respectful – of the territory in which they stay for short periods, but also to present them with alternative experiences, promoting itineraries able to guide the flows by distributing them in several places in the territory, thus promoting at the same time lesser known places in the city and in the metropolitan area.
