Innovation in distribution technology systems, in digital communication, in the construction of products presented in a concrete way. Case studies described in simple language. Interviews with central figures of companies. Relevant examples.
A look towards the market trends that we need to ponder and plan, without forgetting the practical actions to be undertaken immediately to improve the performance of tourism activities.
Tourism start-ups have a thousand good ideas – do we want to understand them and help them be put into practice? Everyone talks about overtourism as an inescapable cataclysm, but is it really so? These are very important issues for me.
I am in charge of the Destination Management System in support of destinations and businesses in organising and managing the tourist offering, also digitally. To be SMART, it is necessary to be better organised at the level of “Tourist Destinations”!
Participating in BTO is necessary given that it is the only event to offer ideas, innovations and updates on the health of tourism whilst facilitating an enjoyable sharing of content that is relevant for the entire sector.
The new challenges of Smart Tourism: creating innovative business models for destinations and businesses; integrating participatory planning with forms of e-participation to increase stakeholder engagement; developing experiential platforms of sharing and co-creation of tourist experiences in which the tourist becomes the “visit-actor”; defining new semantic scenarios for the identification of tourist profiles.
With BTO, you access a very up-to-date and complete “panorama” on the innovations of the future of tourism and, in line with the scenario represented by many international protagonists, you receive the operational tools, the so-called “Toolbox”, set to be the informed players and protagonists in any part of the supply chain.
Being “Smart” means not putting up barriers or resistance but, to the contrary, opening up, dialoguing and sharing. If I had to create a slogan for a hypothetical ad, I would suggest: “knowledge sharing”.
The main innovation consists of a guided and reasoned pathway in line with the interests of the public, mainly in hospitality (including hotel add-ons), governance (tourist agencies, DMOs, transport), tour and experience providers and retailers (especially in the food and wine sector).
BTO11 sees the return of the Toolbox, a format that allows hoteliers to elaborate on the topics covered, availing of techniques and real training courses, in the main panels dedicated to the hospitality industry.
