Discounted Early Booking rates until 31/12 and Young People for people aged Under 26. Among the new entries: the Tuscany Ticket dedicated to Tuscan companies.

Da Online a Onlife: BTO2020 indagherà su come le nuove tecnologie ci rendono sempre più connessi e smart ma al tempo stesso dipendenti dal digitale.

Being “Smart” in tourism means providing innovative digital services that can improve the experience of travellers, the management of destinations, the management and marketing of companies in the sector.

This format, which over the years has promoted highly innovative themes for the tourism sector, offers everyone who has always followed them, a generous range of training “nuggets” that can be useful for day-to-day work in the hospitality sector.

From Display & Search marketing, with focus on Metamotors, to Content Marketing, putting the accent more on the strategy than on the channel. You will also find the fundamentals of SEO, Email, Instagram and Facebook Advertising, as well as various moments dedicated to Data Analytics and the study of metrics.

Our goal at BTO11 | Right here, right now, is not to focus on technology itself, but to investigate technology’s potential to transform supply and demand. Innovations in the field of traceability of blockchain products now make it possible to establish a firm and distinctive link with the territory.

Hotel distribution is increasingly complex: from convergence on metamotors and distribution channels that are increasingly difficult for OTAs to control with loyalty schemes, tariff dumping, and bed banks shifting from B2B to B2C.

If you buy your tickets from 00.00 to 23.59 on the 14th February, you’ll get two tickets for the extraordinary price of 349 euros.

MyBTO app for smartphones: the best way to explore the event.
MyBTO will help you find the location,…

In this sense, I believe that, combined with the intelligent, we can convey creative ideas in the areas I described earlier, which utilise technology to improve the perception and palatability of the offering, without making it seem awkward and intrusive – this may well be the key to success for many realities.