CEO & Owner Pengo Idee Onlife e Contatto Divino
After having worked for 12 years in Strategic Marketing and Innovation for BPER Bank, since 2017, Daniele has been involved in spreading culture for use with the Customer Journey Map to companies wishing to map out the experience of their customers.
In 2018, he launched Iottacle, the Startup that helps companies (GDOs, Event Agencies and Public Administration firms) find out about the behavior of users in physical spaces, through an analytics platform capable of reconstructing the customer’s journey and delivering ADV and push only to those who are specifically targeted.
Proximity Marketing to improve people’s lives without any distinction between offline and online. Daniele, as a typical native of Modena who has grown up on Lambrusco and tortellini, manages to combine his two greatest passions: technology and good drinking.
In 2020, he founded "Pengo Idee Onlife" together with Laura Francesca Bottazzi and "Contatto Divino" was born, a system that "makes wine bottles talk" (and not only those) with the final consumer, enhancing the company storytelling and accumulating contacts in real time.
He often goes around with his "Investor": his name is Alessandro, he is 13 and he is his best source of inspiration.
