Director Destination Florence CVB
She is forty-four years old; she graduated in Political Science from the University of Florence.
After a career in the world of organizing events in an important DMC, Carlotta became director of the Firenze Convention Bureau in 2010.
She immediately launched a new territorial marketing strategy, transforming the company from a public company into a private consortium with over 300 partners, prestigious local sponsors and the strong political and economic support of the institutions.
In particular, the Municipality of Florence of which, since 2014, the Convention Bureau has become an official partner.
In 2015 Carlotta launched a new division, devoted to the Destination Wedding Industry: Tuscany for Weddings, which is still today the most important aggregative project in the sector.
Destination Florence was born in 2017, devoted to leisure tourism, which definitively transformed the Convention Bureau into Destination Florence Convention & Visitors Bureau.
From 2013 to 2017 Carlotta was Vice President of Federcongressi&eventi, the Italian association representing the MICE sector and in this context, together with the most important trade associations (Confindustria, Confcommercio-Federalberghi, Confesercenti), she created the Italian Convention Bureau, the first network of national companies in the sector, becoming its President as of 2015.
CB Italia is the operational arm of Enit for the promotion of the MICE offer in the world and has over 3500 companies in the sector.
